When you write compelling content, you’re pulling your readers into the story. Good content works as a trigger for taking action. The kind of action depends on what you want readers to do next.
—
Normally, I avoid these sorts of “Top Something or other” list posts, but as I’m currently working on an editorial strategy for our internal social media program, this one really popped out at me. Maybe it’s because I’m a sucker for a Dan Pink reference…but honestly, this list offers some very solid advice.
I like to see every sort of signal we extend into the conversational cosmos as something to provoke and inspire, to get the sparks firing. Tumblr is a great example of an easy way to turn things that make you think into action or commentary.
Conversation Agent
