We are a generation constantly terrified by the idea of someone, somewhere, effectively advertising to us by way of glancing at our “data” and knowing whether or not we like country music or alternative 90s rock. But is it really so terrifying to have annoying banner ads offering deals on some product you might actually enjoy? We wear t-shirts declaring our fandom of certain bands; we paste bumper stickers on our cars professing our ideals; heck, we tell Pandora night and day what type of music we like and don’t, but the second we hear about Facebook sharing info (such as our list of musical interests) we run in fear.